Instagram is probably the best platform for clothing brands to display their latest products, giving savvy customers a chance to buy easily. Instagram claims that fashion brands have higher odds of succeeding in this platform, with one among three of the 500 million active Instagram users having bought items they discovered in this platform. With such, no other industry has seen immense thrive on Instagram compared to fashion and clothing brands.

Being a visual platform essentially makes Instagram a catwalk digital platform for clothing brands. Besides, Instagram’s new features make it a go-to place for smartphone users who can shop new styles from their favorite clothing design labels with much ease.

From carefully curated pictures, expertly designed ads and the recent inception of Instagram stories, clothing and beauty brands are becoming the masters of user engagement on Instagram. Well, if you are a start-up venture and looking for some inspiration on how to sell more on Instagram, check out the following clothing brands doing exceptional marketing on Instagram. It always pays to look at those doing it best, but if you’re just starting out be sure to check out Instagram tips for beginners.  

  • Nike

Nike is undoubtedly the kind of athletic brands. Beating its competitors including Adidas, over time, Nike has embraced video marketing. With an impressive 7 million followers on Instagram, the brand regularly shares clips of their consumers and brand ambassadors, not unlike industry leaders Samsung Flex. Nike’s feed features motivational photos and clips of professional athletes, everyday fitness aficionados and other satisfied customers.

  • Everlane

High-quality photos are the number one selling point when it comes to Instagram marketing. Well, Everlane’s Instagram account is nothing short of beautiful fashion imagery. Besides their products, they frequently post photos of satisfied customers wearing their products. What’s more is the fact that they mention the users, regardless of their location, captioning with various food and art destinations around the world.

  • Zara

If you have enough budget, try some expensive marketing strategies that can work. Well, checking out what Zara did, emulating what expensive, luxury brands do is a possible strategy. Zara’s Instagram feed is nothing short of professional editorial shots of new men’s and women’s design. So to say, it resembles a high-fashion magazine in the making.  

  • Fossil

Making it in the watch industry is no joke, considering other well-established brands such as Rolex. However, Fossil curated their own strategy, something that saw them come up the ladder. Fossil’s Instagram page is full of neat and impressive feed of fashion, food and celebrity influencers.

  • Teva

Teva’s marketing strategy is a complete proof that brands need to identify their voice in the market from the start and stick to it. Giving your brand a modern update is possible without losing what brought in success when you started out. Teva’s Instagram feed is full of customer-generated photos rocking their sandals out in the wild and some sleek product shots too of their new designs.

  • Madewell

Madewell is best known for relaxed, classic and exciting apparel styles and their Instagram feed clearly reflects this. Its Instagram feed is nothing short of quality bright, sunny pictures of new products and the best locations to take them. Having collaborated with top brands like Vans, as a fashion lover, their feed is overly delightful.

  • Kate Spade

Kate Spade definitely knows what it takes to attract a huge following and maintain their customers. Despite being a high-end brand, Kate Spade still maintains the personal touch they have with their clients, setting them apart from other competing brands. Their social media accounts regularly update daily outfit pictures, random snaps from New York and behind the scene shots at their studio.

  • Fjallraven

One of the best Instagram or social media marketing technique is sharing user-generated content. Well, Fjallraven has made this its core marketing strategy. This Swedish outdoor brand’s Instagram feed has more of adventurous snaps than their own products.

  • The Row

This is yet another clothing brand that focuses more on visual inspiration through user-generated content. The Row’s Instagram feed features vintage images of architecture, art, and fashion. The brand occasionally shares images featuring their actual products.

  • Aerie

Scrolling Aerie’s Instagram feed feels like being on a tropical beach getaway. There are many players in the lingerie and bathing suit clothing products. However, Aerie has been lauded for sharing untouched photos of their products feeling the curves of beautiful women. Their marketing strategy also includes sending positive body vibes to various women.

Take Home Message

Gaining followers for your clothing brand on Instagram simply requires that you capture users attention. As mentioned, there are many tools to leverage. That aside, consider the following tips possibly used by the brands above for their success.

  • Post high-quality images – Instagram is a visual platform with the main idea being to showcase your products in a real-life setting. Find the right method of showcasing your products in the right environment, advising prospects where the clothes should be worn.
  • Use right hashtags – hashtag use is the easiest way of getting your products to Instagram feeds of many users. Therefore, incorporate hashtags for your industry.
  • Compelling caption – posting high-quality images may not be effective enough. Consider captioning them to reinforce action. Include call-to-action statements such as “tag a friend,” or “double tap” to drive in more engagement.
  • Leverage video content – pictures alone may not be enough for your audience. Include some video strategy covering video posts, Instagram live and Instagram stories for more engagement. For a successful campaign, you need to develop some relationship with Instagram users, and video content is the best way to do so.
  • Take advantage of user-generated content – people love sharing photos of themselves in amazing outfits and established brands. This makes it possible for your brand to access hundreds of user-generated content. Sharing them in your timeline is an effective marketing strategy.

Other marketing tips that big brands leverage include using influencers, use of multiple Instagram features such as live videos and stories, run contests and engaging with potential customers.

Conclusion

Besides being an awesome marketing place, Instagram is the best place where clothing brands build a community and develop meaningful connections with users. If you are just getting started, learning from established brands is prudent. Through this, you can get insightful tips to include in your marketing strategy. Well, that said, check out the above-mentioned clothing brands – both big and small, that are crushing the Instagram marketing game.