Dream Team documentary sets record for NBA TV

If you were like me, this past week you sat on the couch and soaked in the highly-anticipated Dream Team documentary chronicling the 1992 USA Olympic team made up of David Robinson, Michael Jordan, Larry Bird, John Stockton, Karl Malone, Scottie Pippen, Clyde Drexler, Patrick Ewing, Chris Mullin, Christian Laettner, Magic Johnson, and Charles Barkley.

It will perhaps be considered the single best basketball team assembled and Team USA went on to crush the competition en route to the ’92 gold medal.

The documentary showed never before seen footage of the team in practice, their sole defeat to the college team, how Chuck Daly was able to get the best from a collection of highly-charged egos, and what it was like to be a part of the hoopla in Barcelona.

And it was this high anticipation that shattered records for NBA TV (via NBA press release).

NBA TV’s critically-acclaimed premiere of The Dream Team presented by Right Guard averaged 847,000 total viewers to become the network’s most-viewed telecast of all-time. NBA TV’s original production of the documentary, which aired last night, continued the network’s record-setting 2011-12 NBA season which has also included:

§  NBA TV’s most-viewed regular season ever with an average of 335,000 total viewers (up 32 percent vs. last season) over the network’s 96-game schedule.

§  The most-viewed regular-season game in NBA TV history – on January 14, the Los Angeles Lakers vs. Clippers averaged 756,000 total viewers to become the network’s most-viewed regular-season telecast.

§  The network’s highest-rated NBA Playoff telecast – Boston vs. Atlanta, Game 2, with a 0.6 U.S. HH rating.

§  Growth across all key demos – NBA TV averages the youngest median age (35.4) of any sports network. During the 2011-12 NBA season, the network’s key demos were all up double digits including a 43 percent increase among Adults 18-34 and a 39 percent improvement among Men 18-34.

§  Double-digit increases in prime-time viewing – NBA TV has averaged 150,000 total viewers in prime time, up 22 percent compared broadcast calendar year to date.

After seeing the documentary, I felt more should have been told. I would have loved to hear more from Laettner on what was it like being the sol college player on the squad. How did the NBA stars treat him? Was there any hazing? Did he care he never or rarely got any playing time?

Also, I would have loved to hear the player’s thoughts on the subsequent Dream Teams and what the state of NBA players playing in the Olympics is at in their opinion.

What abut you Crossover fans? What did you think about the documentary?

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