Jimmy Fallon wants you to express your fandom by showing off your armpits! Seriously!
Fallon announced on The Tonight Show last night, he has launched a sports apparel line named Hands High, which for real is a normal sports sweater, but with logos on the armpits.
The idea is you wear your sweater to a sporting event, and when your favorite team scores you lift up your hands high and show off your pride.
The National Hockey League (and other pro sports teams) have partnered with Fallon and has released its full line of its Hands High sweaters on NHL.com and starting at $44.95, you can plaster your favorite sports team on your armpits.
These sweaters are bad. There’s a reason nobody has previously made this design – it’s because they’re bizarre. Yes, fans cheer and lift their hands up and celebrate, but that’s weird. Imagine thrusting your armpit at somebody after your favorite team scores, I hope to God you’re wearing deodorant. It’s odd product placement, but at least it looks normal when your hands are down.
Hockey Fans, You Up?
Introducing the Hands High Collection: http://t.co/w0BUhEAWVx pic.twitter.com/OndrYgXo0w
— NHL Shop (@NHL_Shop) October 15, 2015
The other big question is would anybody even be mildly interested in these sweaters if it wasn’t Fallon shilling them? I have no doubt they’ll sell well considering the star power behind them, but we would be mocking these even more if the NHL just released these with no fanfare.
It remains to be seen how popular these things get, but I guess will be able to tell when people lift their arms up at a hockey game.
These sweaters are..
