Jaguars New Logo

Jacksonville Jaguars announce new logo

The Jacksonville Jaguars are in the midst of their "State of the Franchise" address, and they announced one major decision in an effort to change the Jaguars' notoriously poor branding power.

Owner Shahid Khan announced immediately after the logo was revealed that the new logo would be used on the team's uniform in the coming season.

The team also introduced a new secondary logo that will be featured on the field. This logo is aimed at directly integrating the Jaguars' heavy support of the military into their brand. The team will feature their new set of logos in the immediate future.

Shane Clemons

About Shane Clemons

Shane Clemons came from humble beginnings creating his own Jaguars blog before moving on to SBNation as a featured writer for the Jaguars. He then moved to Bloguin where he briefly covered the AFC South before taking over Bloguin's Jaguars blog. Since the inception of This Given Sunday, Shane has served as an editor for the site, doing his best not to mess up a good thing.

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