Cleveland Browns unveil new uniforms

After an inexplicable amount of hype and some rather hilarious/ridiculous leaks, the Cleveland Browns finally officially unveiled their new uniforms on Tuesday, a fortnight ahead of the draft.

As you can see, Cleveland going heavy on the orange, which is an interesting choice for a team named the Browns whose Bengals rival, the Cincinnati Bengals, has always been all about the orange. Plus, that’s the color John Elway and the Denver Broncos wore when they burned the Browns time and again in the 1980s.

According to CBSSports.com, they’ve worn orange jerseys five times in franchise history. But with these new orange alternate jerseys, that’s about to change.

A closer look live:

And a shot from behind:

I really like the emphasis on the word “CLEVELAND” on the front. I think it’s important to rep the home city that way, with the city name taking precedent over the team nickname. Cleveland folk likely see where I’m coming from there.

The pants will still rep the team name, which of course comes from original owner Paul Brown.

Finally, in a nice touch, they’ve added a tribute to the Dawg Pound to the collar.

dawg4

About Brad Gagnon

Brad Gagnon has been passionate about both sports and mass media since he was in diapers -- a passion that won't die until he's in them again. Based in Toronto, he's worked as a national NFL blog editor at theScore.com (covering Super Bowls XLIV, XLV and XLVI), a producer and writer at theScore Television Network and a host, reporter and play-by-play voice at Rogers TV. His work has also appeared at Deadspin, FoxSports.com, The Guardian, The Hockey News and elsewhere at Bloguin, but his day gig has him covering all things NFC East for Bleacher Report.

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