Graphic design is debatably the most artistic and innovative part of any firm. In addition, it is the component that is answerable for establishing the personality, identity, branding and overall appeal of the firm. Graphic designers are therefore crucial to the success of the firm.
It’s a fact that it is not a piece of cake to choose a web design firm as a partner when you are seeking to enhance the company’s website. It is worth mentioning that it takes a considerable amount of patience as well as thorough research to find the right people. It is imperative that you contact a potential partner and seriously discuss all your concerns and goals with them prior to setting up any form of contract. It’s a good idea to have a certain probation time written into the contract.
Here are 15 ideas for you to reflect on when it comes to designing a top-notch website for brand success:
1.) Strive for simplicity.
As with most things, something overly complicated won’t work. Putting too many elements on your web page may only result in detracting your visitors from the primary objective of your website. Keep in mind that simplicity is the key to great web page design. To make your website more impressive, make sure to keep it fresh, clean and uncluttered to assist users to easily navigate from one page to another.
It will only be frustrating for users to load a website that comes with design features that do not primarily serve their real objective. It is highly advised to keep your design as uncomplicated as possible so that visitors find ease of use and can navigate the site effortlessly.
2.) Keep branding consistent.
Web design that does not come with consistent branding is confusing and time consuming. It matters a lot that you keep the branding consistent throughout the entire site. Be sure to use prearranged brand logos, colors, fonts and vocabulary on every component of the site.
Note that this is applicable to videos, typography, and iconography as well as images. Basically, the story of the brand must be apparent and supported in every component of the design.
3.) Mobile compatibility.
We live in an era where the use of tablets, smartphones, and phablets is rapidly increasing, so web designs need to be compatible with different screen sizes. You will surely lose the battle to your rivals if your web design is not capable of supporting all screen sizes.
Fortunately, there are plenty of service points or web design studios that can help you quickly transform your desktop design into one that’s flexible enough to suit all screen sizes. I preferred this article on Tech Radar clearly shown how to make it works for every websites.
4.) Create Strong Call-to-Actions.
The primary objectives of a website are to tell the customers what you offer and to lure a big target market. Keep in mind that the final objective should always be to attract a visitor to carry out an action- this action could be to download a case study, subscribe for a newsletter or set up a consultation.
As you know, strong CTAs are valuable when it comes to transforming website visitors into paying clients. CTAs must be placed in a suitable spot in the design that makes sense for the target audience. Read this blog and get valuable information about how to get started.
5.) Readability and Typography.
Text always dominates the website since it provides users with the necessary information no matter how exceptional your design is. It is a must to keep your typography readable, short, and visually attractive for visitors. You may employ meta-data, keywords and other SEO-related elements to help.
Utilizing fonts that are easy to read is advisable as well. Make sure to come up with appropriate combos of typefaces for every design element like buttons, body texts, headlines and the like.
6.) Search Engine Optimization.
This is regarded as one of the simplest yet very efficient web design best practice recommendations. It can double the number of visitors to your site through gaining a high-ranking placement in the results page of the search engine.
SEO achieves this by utilizing a single phrase known as a “keyword” which is employed in a natural way throughout all the readable, interesting content on your website. It is vital to include all the valuable on-page SEO elements and tags such as XML sitemaps and schema.
7.) Fast and easy loading.
It goes without saying that no one likes a website that takes too long to load. Hence, it is imperative to manage this through combining code into a central CSS, optimizing image sizes, and JavaScript file since this effectively aids with minimizing HTTP requests. In the same way, do not forget to compress the JavaScript, CSS, and HTML for improved loading speed.
8.) Communication.
The main goal of visitors to a site is to acquire information. So, if your site is capable of quickly and effectively communicating relevant information with your visitors, most likely they will spend more time on your website.
Techniques that might work to build easy communication with visitors include arranging information clearly through making efficient use of headlines and sub-headings, avoiding trivial talks, and utilizing bullet points rather than lengthy and blustery sentences.
9.) Easy Navigation.
Research reveals that visitors spend more time on sites that come with easy navigation features. You may consider forming a logical page hierarchy through designing clickable buttons. Remember that it is a must to adhere to the “three-click-rule” for your visitors to acquire the necessary information. This is an unofficial rule in web design that recommends that a visitor should be able to access any information with only three clicks of the mouse. I suggest you to read this article and get ideas about how to make it work.
10.) Color scheme.
Your website showcases your brand’s personality. If your text and background colors do not provide adequate contrast, visitors will have trouble reading your content and will feel disappointed that your site is not visually attractive. Bear in mind always that your customers will easily recall your content if your site is visually appealing.
11.) High-quality photos.
Putting premium quality images will greatly aid in converting your online leads through maximizing user engagement. Good images will cause users to spend more time on your site. You’ll accumulate more views to your site which implies more opportunities to convert. Great photos create a link between your firm and the client which means that users are more apt to pick your services. They also help reduce the bounce rate which translates to higher rankings and more traffic to your site.
12.) Social Media.
Social media is a powerful tool when it comes to promoting brands and driving content. Hence, wherever there is a chance to link your social media accounts, you should go for it. This could include using blog articles, emails, guest posts, and other social biographies. It is highly recommended that you put your social media icons in the footer of your website as this could generate more traffic to your site. The Text Request has shown how social media effective in this particular point.
13.) Imagery. An artistic combination lures users while a poor combination could lead to complications. This requires you to select a color palette and imagery for your site that creates the right atmosphere compatible with your firm, therefore having a positive impact on visitors.
Improve user experience through choosing a complementary color palette to provide a well-balanced appearance to your web design. Consider utilizing white space because this prevents your site from being visually messy and cluttered. Get rid of excessive colors; three to four shades for the entire site are enough to provide a clear and captivating design.
The same goes with images. It is not advised to utilize too many vibrantly colored images.
14.) Email Marketing. Whilst email marketing is an older means of staying connected, it still serves a vital role in terms of keeping clients and prospects loyal to your content, product, and service. Email helps keep you top of mind. Previous research has shown that nearly 80% of executives opt for receiving marketing communications by means of an email rather than on other platforms.
This simply implies that email is still relevant, and your email campaigns should also be. Ensure that your target market does not need to go looking for your email sign-up icon. Always position the icon in the footer or header in your web design.
15.) 24/7 Reliable Customer Support. Customers and visitors prefer websites that employ 24/7 customer support services. They feel reassured when there are people available on your website who can respond to their queries, settle their issues immediately and give them assistance whenever they are encountering problems.
Conclusion
By keeping our simple guidelines in mind when it comes to website design, it will be a lot easier for you to come up with a functional, appealing and effective website. Without this as a foundation, it will be difficult for your company to promote itself successfully in today’s market. You can only succeed with a user-friendly and clean design.
For your business to thrive in a very competitive online world, you need web design services that can help you achieve all your business goals. Note that every company is different, so it is essential to carefully research the web design firm you are planning to work with.
REFERENCES:
https://www.webdesignrankings.com/best-web-design-companies/
https://www.lyfemarketing.com/blog/web-design-best-practices/
https://wpastra.com/good-website-design/
https://fizzle.co/sparkline/timeless-ideas-for-more-visitors
https://icons8.com/articles/design-website-marketing/
https://www.copyblogger.com/design-that-connects/
https://www.dogulindigital.com.au/attract-visitors-web-design-development/