10 Incredible Ways to Use Digital Marketing for Your Business
Digital marketing has an incredible impact on business today. Keep reading for 10 incredible ways to use digital marketing for your business.
Does your business have a digital marketing strategy?
Sure, maybe you’ve got an attractive website. Maybe you have a blog (or you know you need to start a blog). Maybe you’ve even started building an email list.
But are you really maxing out the potential opportunities of digital marketing for your business?
Everyone’s online these days, and people are spending more time in front of screens than ever before. For better or for worse, a solid digital marketing strategy is necessary for any successful business.
Maybe you already know that you need to ramp up your digital marketing, but you need some guidance and inspiration on getting started.
Keep reading for 10 digital marketing ideas to ramp up your business!
- Blogging as Digital Marketing for Your Business
Let’s start with one of the more obvious forms of digital marketing: blogging. Although it’s difficult to pin down an exact number, it is estimated that there are over 150 million blogs in existence on the world wide web.
That big number might be a bit scary to you. Sound like an over-saturated market, right?
Keep in mind that not only does that number include personal blogs, it also includes bumbling bloggers who have no idea how to properly monetize their blog. You don’t have to be one of those people.
To avoid falling into that camp, make sure that your blog is jam-packed with actually valuable content. That means providing your readers and potential customers with helpful information that will keep them engaged and coming back for more.
In short, your business’s blog should provide viable solutions to the problems that your audience is facing.
Your blog is a way to build trust with an audience and to prove your business’s position as an industry expert. When customers see that they can trust you on your blog, they will also trust the other services your company offers.
- Guest Posting
Guest posting is one of the best digital promotion strategies for your business. This is a fantastic way to build links to your business website. It’s also a way to network and connect with other industry experts, building your credibility and reputability in your field.
So what is “guest posting” and how does it work in digital marketing?
Basically, a guest post is when an outside contributor posts to a blog as a “guest.” Just like on your site’s regular blog, you want to create a high-quality, useful blog post for readers. Within the text of the guest post, you can include a natural link to your own website.
Some websites may favor a more collaborative approach. They may work with you to create a guest post in the form of an expert interview or allow you to create an entire post from your own expert perspective.
This approach brings value to their own site by diversifying the content and information that they offer their readers. It also helps to build up your own online presence.
Other websites may prefer to write the guest post in their own voice and tone. These types of guest posts will just include a simple, natural link to your site within the text of the post. They may or may not include explicit references to your company’s name, but these posts are still invaluable to your link-building and digital marketing strategy.
The guest post topic (as well as the service offered by the guest-posting business) should be relevant to the main website’s audience. A meat-packing company probably wouldn’t have any need to make a guest post on a blog that caters to a vegan readership.
The key, then, is to pitch your blog post to the right websites. You want to find sites that have a well-established readership, with readers who are interested in the services that your company offers.
- Social Media Marketing
No list of internet marketing tips would be complete without addressing the role that social media plays in today’s digital marketing world.
Whether it’s Facebook, Twitter, Instagram, Pinterest, Snapchat, or some other platform yet to be developed — sometimes it seems like everyone and their cousin is on social media.
That perception’s not too far off. In 2019, there are over 2 million people on some form of social media. It’s estimated that by 2021, there will be over 3 billion social media users worldwide.
It’s clear, then, that businesses simply can’t afford to not be present on social media.
The great thing about social media is that (as the name suggests) it’s designed to be social. That means natural engagement with your consumer market and natural sharing of your content.
When your business posts something on a social media platform that’s helpful and useful to readers, it gets shared. This is how web content goes viral, as social media users repeatedly share content to their audiences.
If a photo of an egg can go viral on Instagram, so can you and your business.
- Email Marketing & Email List-Building
Your email list is one of your most valuable assets as a business owner.
It might sound a bit old-fashioned, but the truth is that people still check their inboxes every day. Over 44% of email recipients have made at least one purchase based on a promotional email.
So, grow your email list. Offer valuable “freebies” that will get you email subscribers who can be notified of your next product launch.
Or, build a regular newsletter. You might even have a variety of email newsletters tailored to your audience’s interests.
At the very least, you want to use your email list as a way to up-sell to your existing customers. It’s also a great way to alert past customers of new products or services that could be helpful to them.
Build your email list, and utilize this tool to your advantage.
- PPC Internet Marketing Campaign
Pay-per-click (PPC) advertising campaigns give you a simple, straightforward way to increase traffic to your company’s website.
The strategy is as simple as it sounds. As the advertiser, you set a given budget for a PPC campaign. Then, you pay a fee each time the ad is clicked in an internet search engine. You only pay when the ad is clicked on.
Don’t expect a PPC campaign to magically bring in millions of sales overnight. However, a good PPC campaign can indeed rapidly increase your site’s traffic. This obviously gives you more prospective customers and potential sales.
Be careful, though. One of the most common mistakes that business owners make in their PPC campaigns is spending too much money. If you haven’t properly optimized your ads to get the best return on your marketing investment, then your PPC campaign could end up costing you money.
For that reason, it’s a good idea to work with a PPC marketing expert like Falcon Digital Marketing when implementing your business’s PPC internet marketing campaign.
Whether you want consulting and training to manage your own PPC campaigns, or you just want to hand PPC over to be managed by someone else, there are services available to fit your company’s digital marketing needs.
- Add Your Company to Google Maps
There’s not that much to be said about this one, but it’s another crucial (yet often overlooked) aspect of digital marketing.
If your company is not already on Google Maps, add it! This is especially important if you’re trying to improve local SEO rankings or want to reach out to a community.
Not only does a Google maps placement make it easier for customers to find your company, but it’s also a good way for customers to leave authentic reviews of your products and services.
- Content Marketing
When you think of “creating content,” you probably think blog post. So, you might be thinking that we already covered “content marketing” when we talked about blogs and email lists.
Yes, blog posts are some of the most popular types of content. But don’t allow your content marketing strategy to be limited to only blog posts!
Content can also take the form of infographics, webinars, videos or vlogs, white papers, etc. Really, the sky’s the limit! Let your creative juices flow. Creative content marketing will pique your audience’s interest. You’ll gain their trust, and when they need your business’s services, they’ll know where to find you.
- SEO Marketing
Search engine optimization (or SEO) is going to be sprinkled in amongst all digital marketing ideas. SEO ties into every tip we’ve mentioned so far.
No matter how much fantastic content you create or how many blog posts you write, none of it will matter if your website isn’t properly optimized to appear in search engine results.
An SEO marketing campaign is not some kind of one-and-done deal, because a solid SEO strategy will always continue to be a part of all your digital marketing efforts.
When most people hear SEO, they automatically think of keywords. Of course, a good keyword strategy is important.
But a successful SEO strategy incorporates much more, such as meta descriptions, properly formatted webpages, and inbound and outbound linking strategies.
SEO often does not bring immediate results. Think of the turtle and the hare; slow and steady wins the race, in the case of SEO marketing.
However, the great thing about SEO is that it gives you natural rankings in the search engines. (Unlike paid advertising spots.) If you are able to create great, SEO-optimized content that climbs to high-ranking spots in the search engines, then you will have a steady stream of site hits into the future.
- Affiliate Marketing
An affiliate program allows other people to market your company for you. You’ve probably heard of Amazon Affiliates, but smaller companies can use this marketing model, too.
People who have already used your products and services can serve as commission-based affiliates. That means they share the information about your company on their platform, and then receive some kind of commission when they bring you new customers.
Affiliate marketing won’t be the right fit for every business, but if you have the budget for it, it’s another great tool to have in your digital marketing toolbox.
- Contests & Giveaways
Everyone loves the chance to win something for free! Occasional giveaways are a great way to get your current customers and followers promoting your business for you.
A giveaway might not bring you new sales right away, but it will increase your business’s connections and visibility — likely converting into sales further down the road.
You’ve seen the importance of digital marketing for your business. You’ve got a head full of new digital marketing ideas.
Now, get out there and start implementing some of these strategies — and watch your business grow!