So, you’ve got yourself a business and you’re looking for a digital agency to make all your digital dreams come true? Perfect! You’ve taken the first step in realising that the world of marketing lies in digital. Now, you’re on the hunt for a digital agency that will treat you well and offer you results. Before you set out, we’ve compiled a list of things to consider before taking a pick from the bunch.
Identify Your Business Needs
This can be tricky to achieve. After all, every business wants the same thing, right? To make money! However, if you go to a digital agency in Melbourne or anywhere in Australia with that attitude, you’re guaranteed to be sold every single product in their catalogue and you could be wasting money. Similarly, if you identify that you only need one specific service, you’re much better off finding a digital agency that specialises in exactly what you’re after.
Instead of buying into every product you are offered, consider what you really want within your digital space. If you are just starting out, you may need a new brand strategy and website development. If you have been around for a while, you may want to look at enhancing the user experience or running campaigns to drive more conversions.
Make Sure Your Agency is a Good Match
Chances are, any agency you are looking at partnering with will have their own digital presence (and if they don’t you may seriously need to question their level of expertise). A quick look around on Google will have their websites up in no time.
But what are you looking for here? One of the first things you should look at is an agency’s clientele. Many companies will have a space where they brag about all their biggest clients they have on board. Looking through these lists can tell you whether or not the company has done work within your industry before, helping you understand how experienced they are in your area specifically.
While you’re on their website, it also pays to take a moment to look at a potential agency’s ‘about us’ or ‘team’ page. You can easily get a feel for the company culture and their general attitude from these pages, and you can make decisions about whether they align with your brand’s identity.
Have an Understanding of Your Customer Base
As much experience as any digital marketing agency has, they cannot hope to know your business just as well as you do. Approaching agencies with a specified knowledge of not only your business but also who your business is trying to attract will ensure that you get a targeted campaign sent out to exactly who you want.