Houston Texans defensive end J.J. Watt has a brand new logo, which he plans to use within his Reebok campaign “Hunt greatness.”
Watt posted the image on his verified Instagram account:
According to ESPN’s Darren Rovell, the logo is two Js (one backwards) positioned to look like a “W,” and “99” when viewed upside down. The inspiration for the logo’s design was “rising buildings, built from the bottom up.”
The NFL’s three-time Defensive Player of the Year started his college career as a tight end at Central Michigan, before transferring to Wisconsin (hence the red color scheme?) and making the team as a walk-on defensive end. He was later a first-round pick of the Texans.
Watt on his new logo:
“I have always dreamed of being able to use my experience to create something truly great, something that I believed would legitimately improve people’s performance and training. I wanted the ability to put my own personal stamp of approval on tools that I thought would help people perform better. And that is what this logo has allowed me to do. When you see this logo, you will know that I personally had my hand in the product’s creation and that it has my own personal stamp of approval.”
Watt’s logo isn’t revolutionary. Many athletes have brand logos to help sell merchandise in their various endorsement deals. And while most everything about Watt’s new branding is corny (rising buildings, really?) and unoriginal (positioned letters to create multiple meanings?), he’s earned his personal logo. Stay great and use the branding for good, and no one will care what the logo looks like.
