Houston Texans receiver DeAndre Hopkins signed a multi-year deal with adidas on Tuesday, as reported by the Houston Chronicle‘s Matt Young.
Hopkins will be the face of adidas Football’s adizero franchise, which the company promotes as the lightest cleat in the industry. Hopkins will be featured in a variety of adidas Football marketing campaigns and collaborate on future adizero cleats and accessories. Hopkins also will star in marketing initiatives across multiple adidas sport categories and adidas Originals starting this summer.
“adidas has built a ton of energy with their combination of innovation and style and I wanted to partner with them to help build on this momentum,” Hopkins said. “I felt this was the perfect fit for me because adidas is already known for speed and I am excited about the potential to get involved with their work in fashion and culture – such as helping to bring a ‘cleathead’ culture to life.”
Hopkins, 23, joins the adidas football roster of Super Bowl 50 MVP Von Miller, two-time league MVP Aaron Rodgers, 2015 Pro Bowler Josh Norman and more.
[photo credit: adidas]
“DeAndre’s style and personality, combined with his speed and tenacity on the field, are a natural extension of adidas Football,” head of U.S. Team Sports for adidas Jeff McGillis said. “DeAndre is game changer on and off the field and we are excited to welcome him to the brand.”
Last season, Hopkins finished third in receiving behind only Julio Jones of the Atlanta Falcons and Pittsburgh Steelers wideout Antonio Brown. He had 111 catches for 1,521 yards and 11 touchdowns in just his third season.
