No wonder many businesses (even startups!) are switching to this mode of communication. VoIP business numbers brings a lot of benefits to enterprises whose owners are smart enough to recognize that this is the next logical step for them.

That’s why there are a lot of entities that want to become a VoIP reseller with the help of white label providers like Betacompany. Recognizing the economic opportunities that lie in VoIP, the competition for each sale is growing!

But this doesn’t mean that this is not a lucrative endeavor anymore. If you know how to market yourself and make yourself stand out, you’ll be successful in reselling in the coming year and the foreseeable future.

Types of VoIP dealer business

VoIP is not a homogenous product that you sell. There are various types of it that you can recommend to your clients based on the type of business they have. Here, you’ll see why each type of VoIP setup would benefit different segments of the market:

1. Self-hosted VoIP

Although VoIP is normally associated with having no physical equipment, it’s also possible for a business to host VoIP themselves. This would entail the use of physical equipment within the main office.

Granted, this would limit the mobility that you’re usually afforded when using VoIP. But it could be a way to maximize the utility of an old PBX system. This could be very important if the company just bought new equipment and wanted to make the most out of every purchase.

2. Software VoIP

Software VoIP entails the use of an app (or software) to access your VoIP system. This would come pretty useful if your client needs various features.

However, this is not necessarily a separate type of VoIP offer. Today’s providers offer this in conjunction with the third option.

3. Hosted VoIP

Hosted VoIP would normally subsume software VoIP. With this type, the entire system would be on the internet. This means there would be no actual equipment that would be used apart from the device you’d use to make a call.

Considering the lower costs associated with this, it’s a great option for startups and small businesses.

As a reseller, you have the option to sell these types. This would help further demonstrate the flexibility of VoIP as a communications solution.

Marketing tips to rake in VoIP sales next year

If you want to sustain your success or reach even higher income goals next year, you should know that the biggest challenge is standing out. Therefore, your efforts should focus on making yourself unique from the sea of competition. To remedy the situation, you can try these:

1. Focus on the messaging

Although the market demands professional messaging, this doesn’t necessarily mean boring. Make your words come to life by crafting a unique message and creating a unique angle that they haven’t heard of.

Remember, you’re not the only reseller out there. You’re technically selling the same thing, so the product quality isn’t where the decision point for them is.

Don’t be bland or confusing because a lot of the resellers probably already are. Be lively yet straight to the point. Be informative without overwhelming them with jargon and acronyms.

2. Offer a free audit

Do you know what people will never get tired of? Free stuff! Your potential clients think that they’re getting something for you (which they are), but the value of offering something for free is much bigger from your end.

With a free audit, you’d be able to know their systems and problems more intimately. This would allow you to craft a personalized message and offer from which they’ll benefit the most.

And the chances that it will resonate with them would be much larger because you’re making the message based on the information they supplied to you.

Providing such information means they trust you a little. So even if they don’t purchase from you now, the chances that they’ll go to you when they decide to get a VoIP system is greater.

3. Use LinkedIn

Although it will always be a good idea to utilize social media to maximize your reach, why not also go for a more professional approach like LinkedIn?

Sure, it would take some time to build your network. But you can always rehash your posts from social media on this platform. This would allow you to seek and approach potential clients as a professional.

By making yourself stand out, the job’s already half done. The next thing to do is follow through on your promises and deliver optimal VoIP solutions to your clients.