Deciding to become a blogger is an exciting thing. You will be doing what you love and spreading information to readers interested in your niche and the content that you have to offer. However, you may be thinking about what components a blog post needs to succeed. We have a five-part lineup to get you started on creating successful blog posts.
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1. SEO-Optimized Content
SEO stands for Search Engine Optimization. Writing SEO-optimized content means that you are including keywords in your blog post that are popular search terms that people utilize when trying to learn a new topic online.
Platforms such as WordPress and Google Keywords can help you to find the best keywords to include in your article. Target keywords should show up in the blog post three or more times. If you are writing about “how to build a swingset”, this phrase can be the target keyword as it is most likely going to be the main wording input into a search engine.
Secondary keywords support the rest of your content to drive more readers to the post. Certain secondary keywords for the swingset post could be:
- Steps to build a swingset.
- Materials for a swingset.
- The best time to build a swingset.
Of course, check your keyword application to be sure that you are utilizing the correct primary and secondary keywords. Be careful not to do what is called keyword stuffing or this will harm your search engine rankings rather than accelerate them.
2. Internal Links
Internal links are a blue, highlighted phrase that takes the reader to a different part of the website to read more information. If you are a home hardware company and mention different materials you have in stock to build that swingset, you can link to a page that shows where the client can purchase that material.
If you have other blog posts related to the topic in which you are writing, mention those topics organically in that current post you are writing and link to them. Internal links are great because they keep clients on your website to explore more information without logging on to another website.
3. External Links
However, you should include external links, which are blue, highlighted phrases within the blog post that take readers to a different website to read more information. Adding external links shows that you are citing your sources.
Hence, it will increase your honesty, reliability, and credibility as a small business because you are recognizing where your information source came from. Customers will appreciate this and return to your blog when they need more information.
4. Small Paragraphs
People are busy nowadays and reading a 1,000-word blog word-for-word is sometimes not within their schedule. However, making the paragraphs at least two to three sentences long will help them to skim the information they need before moving on with their day. When they have the time to thoroughly read the blog post, they can always bookmark it for later reference.
5. Clear Sentence Structure and Grammar
Of course, with any writing piece, you must have clear sentence structure and grammar. Readers will not want to read your content if commas are in the wrong places, words are misspelled, and there are incomplete sentences. Run your document through the Google Docs spelling and grammar checker and the free Grammarly checker to be sure your content is clear and concise.
Conclusion
What is your blog’s niche? We are here to help you develop the blog of your dreams, so reach out to us for assistance today!