Day one of OTAs. Voluntary workouts in May. And Aaron Rodgers already made the 2026 Pittsburgh Steelers season about Aaron Rodgers.
ESPN reports Rodgers answered a direct question about his future with three words: “Yes. This is it.” Clean. Unambiguous. And somehow, infuriating.
That’s not a quarterback rallying a team around a Super Bowl. That’s a man scheduling his send-off.
The Steelers went 10-7 last year, won the AFC North, and watched Rodgers go 146 yards and a pick in a 30-6 wild card obliteration by Houston. The reset button was supposed to be revenge, focus, a ring. Instead, the first media cycle of the new season is about retirement tribute packages and which cities will give Rodgers the fanciest pregame ceremony.
We have agreed to terms with QB Aaron Rodgers on a one-year contract, pending the completion of a physical. @BordasLaw
📝: https://t.co/9WFkSoVnD7 pic.twitter.com/lF8OtgHgXi
— Pittsburgh Steelers (@steelers) June 6, 2025
And that’s the problem with this franchise now.
Mike Florio at NBC Sports compared this to Derek Jeter’s 2014 swan song and flagged it as a potential distraction “especially in December.” He’s right, and the Jeter analogy actually undersells how bad this could get — Jeter was universally beloved and the 2014 Yankees weren’t expected to contend. Pittsburgh is supposed to be a contender. Their fan base didn’t sign up for tribute videos in Cleveland.
Rodgers said his motivation was Mike McCarthy and “a full-circle aspect.” Totally reasonable. Believable, even. But once you say “This is it” out loud at a microphone in May, the narrative leaves your hands. Every road game becomes a farewell stop. Every December slump becomes a retirement storyline. Every bad interception gets filtered through the lens of a guy winding down.
Brady won his last ring and then told everyone he was done. Manning never even announced it — he just quietly stopped showing up and let the Super Bowl do the talking. Rodgers is doing the opposite. And he’s doing it to a city whose entire identity is built on showing up, grinding, and letting the scoreboard do the talking.
Pittsburgh deserves better. They also handed this man a one-year, $25 million contract and a legacy head coach to run his old offense. They made this bed too.