As a business owner, you care about maximising sales. If you don’t make enough sales, your business won’t be profitable. Without sales, it’ll struggle to survive. There’s no lotion or potion that’ll make sales faster or easier for you unless the thing we’re talking about is hard work. When it comes down to sales, you need to work smarter and not harder. Wondering how you can close a deal? Keep on reading to get the tricks that’ll make your life easier.
1. Bring written or electronic contracts
Having a contract is essential when onboarding a new client because it makes clear the expectations for both parties. What a person sees or reads in letters is worth more than what they hear. The agreement has to specify what you sell, what issues can be fixed, what makes your product or service different from others, and why you’re passionate about what you do. If you want to abandon paper contracts and go digital, do it. Benefits of e-contracting include but aren’t limited to:
- Faster turnaround times
- Convenience to get things done
- Meeting demands and expectations
There are several open-source resources available on the Internet, just so you know.
2. Understand you can’t make everyone happy
Unfortunately, you can’t make everyone happy. It’s just the way things are. This doesn’t mean that it’s impossible to make customers happy and have a successful business. It simply means that clients may walk out of your office disappointed. Focus your attention on your best customers and transfer smaller clients to someone else, if they feel their needs aren’t met. The accounts and data are saved in the client profile, so you can transfer the information to another business. Clients may be unhappy but you don’t have a choice. There’s no better time than now to make the move.
3. Give prospects fewer options
Offering customers too many options is a mistake because they’ll be overwhelmed and it’ll be difficult for them to make a choice. More products don’t necessarily translate into more opportunities for business. If someone is interested in what you have to offer, they only want two or three things. The more options you offer, the more clients will be confused. Don’t lose sales by giving customers too many options. If you want people to buy your products or services, give them limited ways of doing so. Convince them to take one action. People can decide what product or service they want to focus on.
4. Watch your tone
When addressing a customer, you have to consider the tone of your message. It doesn’t matter what you say, but how you say it. For instance, if you’re too technical, you’ll give the impression of bragging, which leads to boredom and annoyance. The tone of voice isn’t limited to how you speak. It incorporates various elements, such as your website, product brochures, sales emails, and more. The point is that you need to express yourself better. Give your presentation out loud, in front of the mirror or a friend. Is this honestly the type of presentation someone would want to listen to? If the answer is no, you might want to think about changing your approach.
5. Leverage social media
Since you’re a company that uses sales force to win over new clients, make sure you’re online. Social media is the best place to be if you’re looking forward to boosting sales and increase conversion rates. Many salespeople are using social media platforms such as Twitter and LinkedIn to sell better. Use social media to find new prospects and answer questions. You can’t use traditional strategies to grab attention. If you want to be present in people’s minds, offer corporate gifts. Maybe you sell something like cheap ribbon for hair bows. Offer free samples or come up with an original idea. You can send a gift box to the most important customers. Besides merchandise, you can offer gift cards. If you wish to promote your brand and attract new clients, don’t be cheap.
6. Let customers sell themselves
Sales reps are trying to convince others to buy, buy, buy. The best of them know that the customer is the most persuasive person and it’s best to let customers sell themselves. Communicate the offer, whether it’s a product or a service, and get customers to sell on your behalf. It’s important to make everything about them. Don’t say too much and help people draw the complete picture. Clients will ask the right questions and ultimately convince themselves they want what you have to offer.
7. Write better cold emails
Cold emails, or unsolicited emails, are sent without prior contact. If you’re sending cold emails to prospects, make sure you send good ones. People receive a great many emails a day and chances are they won’t open yours unless they’re really good. Identify what they care about, craft an eye-catching subject line, and be on point. People don’t have all the time in the world, so the message should be short and concise. Don’t include phrases such as “Hi! How are you?”. Just so you know, emails with personalisation are well-received. You know the recipient’s name, but do you know that they’ve received a promotion or recently been to a product launch? Make sure to do your homework.
8. Schedule an early call
As a rule, people are more honest in the morning due to diminishing self-control over the day. This is what a study suggests, at least. Given that the afternoons are for lying and cheating, make sure to call clients early in the morning. This is the perfect time to make a sales pitch, as you can genuinely connect with customers and get them to take action. What are you doing between 7 a.m. and 10 a.m.? Calling clients, of course.
The bottom line is that there are many ways you can improve your sales performance and boost your business. If you want repeated sales, bring electronic contracts, give fewer options, or call early in the morning. Pick your strategy and get to work.