FanDuel, typically the less evil of the big two daily fantasy companies and with the less obnoxious advertising (barely), has a pretty straight forward ad strategy. No fancy endorsers, no glitzy produced ads, and no jingles, but rather just product shots and user testimonials (although it should noted they’re facing some scrutiny for using NCAA player images without consent in new ads).
While my brain typically shuts off entirely when not nimble enough to flip to another channel or find something on my phone to read, lately I’ve been keying in on one of the campaign’s stars, Bradley C. Oddly, Bradley C is sprinkled into a handful of FanDuel commercials among the testimonials of gamblers players who have won tens of thousands, hundreds of thousands and even millions of dollars of prize money. How much has Bradley C won? A cool $349. Just enough money to pay for DirecTV’s Sunday Ticket Max package which includes the commercial-less Redzone Channel which is brought to you by FanDuel.
I’ll save you from embedding the ads as you’ve already seen them but if you’re a glutton for punishment and want to see Bradley C in action touting how his Sunday’s have been revolutionized, you can find him here and here and every other commercial break on ESPN and every other commercial break during NFL games.
To some degree, I give FanDuel credit for not fibbing about how much Bradley C has won, which would have been easy. But how did he get into this commercial to start with? Some theories:
– FanDuel is trying to promote that low stakes players can win as well.
– Bradley C knows someone at the ad agency who produced these commercials.
– He was a big winner and then blew the bulk of his winnings in between when he agreed to do the spot and when was this filmed.
– The ad agency only could film people in one city and only got a handful of people to agree to do testimonials and were stuck with big time $ Bradley C.
– FanDuel was selective in people they’d want promoting their brand and opted for a certain cleaner, younger, hipper, and fitter look rather than some of schlubs who make up their user-base and general sports fan demographic.
We’re dying to solve the mystery about Bradley C, who at this point is likely to have lost his $350 and is probably pawning off stuff and donating plasma to keep playing. Below, some random tweets on our man Bradley, who many others wondered about or were slightly jealous of because he gets a national ad campaign for winning less money than you did getting second in your fantasy league last year.
https://twitter.com/UghGrumble/status/649754759155441664
https://twitter.com/ughmycarisdunzo/status/649732484096225280
Bradley C. who has won $349 is clearly on Fan Duel commercials because he can read lines, unlike other winners.
— Ed (@RealEdR) September 27, 2015
Why does @FanDuel think I care about Bradley C. winning $349?
— Michael A. Roland (@mroland14) October 2, 2015
https://twitter.com/danfetes/status/648302540975665153
Bradley C won $349 on Fanduel. Wow! Impressive. And looks like a dork besides. I make more than that in a hour. Fool.
— Bill Eckert (@Bill_Eckert_99) October 2, 2015
https://twitter.com/Echeney17/status/649746289463304192
https://twitter.com/JKeene21/status/649686869853257728
https://twitter.com/bobbalfesports/status/648669294348369920
https://twitter.com/LionsFanDET/status/648297915547545600
https://twitter.com/bowens1984/status/647796949882695680
https://twitter.com/saltinesfosuppa/status/647236894594596864
https://twitter.com/Pittman330/status/644686041748754432
I have no idea why #Bradley C." and his massive $349 in winnings is featured in FanDuel commercials.
— Dustin Gouker (@DustinGouker) September 11, 2015
https://twitter.com/CleanEric/status/642852556536979456
This post was brought to you by DraftKings (not really).