DEAD SEA, JORDAN – MAY 3: Prince Ali Bin Al-Hussein speaks at the discussion studio at the opening of the Soccerex convention, the world’s largest football business event bringing together global leaders in the business of football to debate network and do business on May 3, 2015 at the King Hussein convention centre, Dead Sea, Jordan. (Photo by Salah Malkawi/Getty Images for Soccerex)