Frank Luntz

Redskins owner Daniel Snyder hires political consultant for name issue

Although it's admittedly beginning to feel like we're beating a dead horse, the Redskins' name issue is evolving, albeit slowly, and there's now a new wrinkle to the debate.

Daniel Snyder has hired Frank Luntz, a conservative political consultant, to conduct a focus group assessing the general public's opinion of the NFL and the Washington Redskins, according to Think Progress. Snyder is presumably attempting to assess just where he stands from a PR perspective as he continues to hold that the Redskins will never be renamed.

The most important question on the survey is likely, "Which of the following best reflects your opinion of the NFL team name ‘Washington Redskins’?" Options include, "I find the name offensive and they should change it," "I don’t find the name offensive and they should keep it as is."

NFL commissioner Roger Goodell recently addressed the issue, saying the name is, "a unifying force that stands for strength, courage, pride and respect." While calling a racial slur a force standing for "strength courage, pride and respect" may be a bit of a stretch, it'll be interesting to see if the statistics collected by the survey are released. If they're not released, it's possible the numbers didn't come out in Snyder's favor.

Stay tuned. Something tells me this story is far from finished.

Shane Clemons

About Shane Clemons

Shane Clemons came from humble beginnings creating his own Jaguars blog before moving on to SBNation as a featured writer for the Jaguars. He then moved to Bloguin where he briefly covered the AFC South before taking over Bloguin's Jaguars blog. Since the inception of This Given Sunday, Shane has served as an editor for the site, doing his best not to mess up a good thing.

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